Ethical Dilemma Faced By Co Workers - 931 Words

Ethical dilemma occurs in various setting which causes harm to the individual, psychologist, and to the practice. Psychologist, therapist, and others in the helping profession need to conduct themselves in a manner: (a) to uphold integrity and honest of the profession; (b) protect the welfare of the client; and (c) making sound decisions which justify ones actions base upon the profession. Forensic psychologist based their ethical decision upon the principles based upon ones actions. There are many ethical decision-making models to assist with justifying their action: (a) one step model – yes or no; (b) two-step model reflect moral judgment; (c) three-step model – examines one’s emotions, thought process, and action in relation to the ethical dilemma; (d) four-step model – is employed when addressing ethical dilemma addressed by co-workers. This paper will use the eight-step model to assess the ethical dilemma of the psychologist in the assigned case stu dy. Eight Step Model Recognize the Dilemma The ethical dilemma which will be discussed is the correctional officer behavior when the inmate refused to greet her. After becoming irritated by his behavior, the correctional sent him to segregated housing for disobeying an order; as a result the annoyed which lead to him cutting his wrist. This information which was provided by other staff; however, it was never mention in the chief psychologist report. Context and Setting of the Incident Forensic psychologist’s possessesShow MoreRelatedThe Ethical Decision Making Techniques Should Be Made By The Employee927 Words   |  4 PagesIntroduction The purpose of this paper is to argue from a corporate perspective, the best ethical approach that a member of the sale force should use in resolving an ethical dilemma. The goal of this paper is to determine what happened and what decision should be made by the employee. This workplace dispute was recently been brought to the attention of management. 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Research Proposal on Database Usability Issues Free Essays

There are different types of database usability issues; you could talk about the problems that occur when a user views a database system . i. e. We will write a custom essay sample on Research Proposal on Database Usability Issues or any similar topic only for you Order Now the user will see different from what the database contains. But with â€Å"the advance in design of highly interactive computer systems continues at an ever-increasing pace, with new developments in hardware and software being announced more frequently than ever before. † (Lawson, J. Yull, S. Anderson, H. Knott, G. Waites, N. 2005, pg 258) So with the increasing interactive computer systems, within this research proposal I am going to talk about the problems that a user may come across in the form of virtual reality VR, graphical user interface GUI and human computer interaction / interface HCI. The aim of this unit is to provide an understanding of the importance of VR, GUI and HCI in the development of user friendly computer software and to inform the reader about the components that may be involved in these features. The Objectives that I want to achieve is to define what is meant by the terms VR, GUI and HCI. I also want to show what applications use Virtual reality, Human Computer Interaction and Graphical User Interface. The motivation I had to pick the topic of database usability issues was that I have learned about it in the past and I felt confident that it is an area that I enjoyed. It is better to write about something that you enjoy, so then the reader can feel the confidence in the review. It was also a topic I wanted to look further into especially the HCI factor. Within this initial literature review I have looked at a number of books and websites that I feel would help me in findings definitions for all usability features. I also looked at what applications use Virtual Reality, Human Computer Interaction and Graphical User Interface. According to (http://searchcio-midmarket. techtarget. com/sDefinition/0,,sid183_gci213303,00. html# ) â€Å"Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. This means that the user will have a feeling of being able to enter a virtual world. Most of the current virtual reality environments are displayed either on a computer screen, and some simulations even include additional sensory information, such as sound through speakers or headphone. All the features make a pretend virtual reality world seem real. â€Å"The uses for virtual reality are infinite. It can be used for air tra ffic control, medicine, entertainment, office work and industrial design. However, along with the good comes the bad. Virtual Reality could also be used for destructive purposes, such as war and crime. † (http://library. thinkquest. org/26890/virtualrealityt. htm) So with having the brilliant feature of being submersed into an alternative world, there can also be downsides as well. For example I would say that gaming would be one of the most popular virtual realities, and in the news you also here about how games are taking over children’s life’s, and it is contributed to make kids obese. This is true, but if used in the correct manner a VR can cause feeling of excitement. GUI or Graphical User Interface would possibly be the graphics that may be used to help create a virtual world. Galitz, W. (2007) also made a good point in saying that â€Å"GUIs are looked at in terms of their components, characteristics, and advantages over the older text-based systems. † (Galitz, W. 2007) A brilliant quote I feel was found on (http://searchwindevelopment. techtarget. com/sDefinition/0,,sid8_gci213989,00. tml). â€Å"A GUI is a graphical (rather than purely textual) user interface to a computer. As you read this, you are looking at the GUI†. I love this quote because it’s true, I know that there are no images or graphics on this document, but if you were to open this document on a web browser this would be the graphical user interface you would see. I personally feel that graphics play a major role within a program whether it is a website, database or presenta tion. I feel as if people recognise images before text. For example if we look at YouTube, people automatically recognise videos before even reading its title or description. On a website your eye is drawn to an image. So by having a program that incorporates high quality images, and maybe even videos, you will be catching the audience’s attention. HCI or Human Computer Interaction is a process that evaluates the interaction between the user and a program. For example does the user take advantage of features a program may have, do they use headphones when using a program. Everything that is used to create a VR (virtual reality) or create GUI (graphical user interface) is put into play at HCI. According to (Dix, A. Finlay, J. Abowd, G. Beale, R. 2004) Human computer interaction â€Å"is the study of how people interact with computers and to what extent computers are or are not developed for successful interaction with human beings. † So HCI takes into account both sides of the computers users. It looks at things like the computer graphics, operating system, and programming language and on the human side according to (Cairns, P. Cox, A. 2008) â€Å"communication theory, graphic and industrial design disciplines, linguistics, social science, cognitive psychology, and human performance are relevant. † So for a program to incorporate good HCI, it could contain features such as movable interfaces with pull-down menus, dialog books, check boxes, scroll bars etc. By incorporating features like these to a program the user will feel they have mor e of a input on what they are doing, this mainly created by the fact that the user will get the feeling that they are controlling what they do. But according to (Preece, J. Rogers, Y. Sharp, H. Benyon, D. Holland, S. Carey, T. 1994) â€Å"A decade ago, when our understanding of HCI was more limited, many systems developers might have felt that good intentions were the major requirement for producing an effective HCI design. † However with the amount of changes that computers have gone through in the past decade, HCI is now better than it ever was. HCI nowadays is about giving a user the freedom to interact fully with a program whether it be a website, a game or a database etc. With the rapid increase in new technologies and computers now smaller than ever, with more applications available and more advanced virtual reality experiences; we can only wonder what else can the future hold. We have already switched to digital photographs, mobile phones with GPRS, something that 20 years ago would have been laughed at. In fact GUI has taken a major leap into high definition. HCI has improved with the aspect of touch screens and wireless keyboards etc, and Virtual Reality has even branched out into the ergonomics sector. It has produced a chair that will receive audio and vibrations from a program on a computer or TV. For example if you get shot at in a game, you will feel as if the bullet is just passing you ear and the vibrations captivate you so you feel like you in the actual game. But there is still some questions that need answered like: 1. Why hasn’t the changes in HCI and GUI have an effect on things like teletext? 2. I would also like to research into a device that has become available in the last year and find out why it hasn’t been available before. 3. I want to find out how far Virtual Reality can stretch. 4. I would also like to know if VR, HCI, GUI has had a major impact on the obese children of Brittan. 5. What elderly people think about the change in technology today? 6. Finally I would love to know how childhoods have changed over the years with more and more computer devices available. I would use the internet mainly to gather my findings, but I would also look towards books and journals. I would use search engines to help me answer question one, and two. By doing this I could visit different sites that might give me answers. I would probably use on-line forums for question three and four, to get a prospective on other people opinions. But for question four I would also use news websites to find statistics if any. For question five I would maybe visit an elderly / retirement home, or send out questionnaires hoping to find information that will help me answer my questions, I would also use questionnaires for question six but a little less complex maybe. As well as the questionnaires for question six I would probably go to a school and ask the kids myself, to get a real response. To obtain answers from my research I would plan question six before school ends for summer, I would ask the kids what they plan to do for the summer, and when they return in September I would ask the same kids what they actually did with the summer. I would use the same concept for question four, I would ask for permission to maybe take note of different kids weight and height before they left for summer, and after they return from there break I would weigh and measure the same kids to work out if the summer has been an active one. Everything else I feel has no major rush but maybe for question three I would take note of the highest quality Virtual Reality system there is available now and in six months I would check if it has been improved any. REFERNCES Cairns, P. Cox, A. (2008) Research Methods for Human-Computer Interaction Dix, A. Finlay, J. Abowd, G. Beale, R. (2004) Human-Computer Interaction Galitz, W. (2007) The essential guide to user interface design Lawson, J. Yull, S. Anderson, H. Knott, G. Waites, N. (2005) BTEC National Study Guide: IT Practitioners Preece, J. Rogers, Y. Sharp, H. Benvon, D. Holland, S. Carey, T. (1994) Human Computer Interaction Tech Target (2008) Virtual Reality [on-line]: http://searchcio-midmarket. techtarget. com/sDefinition/0,,sid183_gci213303,00. html# [Accessed: 22/04/09] Tech Target (2006) GUI [on-line]. (http://searchwindevelopment. techtarget. com/sDefinition/0,,sid8_gci213989,00. html). [Accessed: 26/04/09] Think Quest: Virtual Reality [on-line]. http://library. thinkquest. org/26890/virtualrealityt. htm [Accessed: 22/04/09] How to cite Research Proposal on Database Usability Issues, Essays

Neoclassical Economic Theory

1. Question: 1.Economic Models are False and so Government should ignore theair Predictions Explain ,Discuss and Evaluate the Accuracy of this Statement ? 2.Explain, Provide Full Citations for the Employed Literature ? Answer : 1. In economics, a model is described as a theoretical construct that represents theoretical construct of economic procedures by a set of variables as well as set of logical relationships between them. Provably impractical assumptions are invasive in neoclassical economic theory and those assumptions are innate by simplified models for that theory. The modern economy is considered as an intricate machine. The major job is to allocate inadequate resources as well as distribute output among several agents such as individuals, governments and firms. The measurable signals that suggest there is order driving the complexity is mostly emitted by economies while allocating goods and services (Lao, Ellis Christofides, 2014). In other words, the annual productivity of highly developed economies swings around an upward trend. An economic model is a straightforward explanation of reality, intended to capitulate hypotheses about economic performance that can be tested. However, all economic models are subjective estimates of reality that are intended to describe observed occurrence, no matter how intricate it is. The government should ignore their predictions, as the predictions are tempered by the arbitrariness of the fundamental data that seeks to describeand by the validity of the theories used to obtain its equations. No economic model provides an ideal explanation of reality. The major reason for this is inadequate attention to the links between overall demand, wealth as well as excessive economical risks (Varian, 2016). According to reports, there will be considerable research into exposure as well as understanding the lessons from the crisis. The research will in turn add new behavioural equations to present economic models. The economic models also necessitate modifying existing equations to link them to the new equations modelling the financial sector. The true test of the improved model will be its capability to constantly flag levels of economic risk that require a preventative policy response. Economists make the use of tools in order to test their models that include case studies and statistics. The major flaws deals with effectual market hypothesis as well as logical expectations hypothesis. Most of the economists assume that market actors not only behave rationally but they also behave according to the identical mental models that are deployed by economists. Most of the economic models also falls prey to what is termed as physics envy (Rabin, 2013). Keynes illustrated the fact that economic s is essentially a moral science. In other words, an individual can argue that the Nobel Prize for economics belongs somewhere between those for physics, literature and peace. 2. Price elasticity mostly measures the effect of price change on demand. It is defined as the percentage change in consumption in response to 1 percent change in price. The responsiveness of quantity demanded to a change in price is measured by the price elasticity of demand, with all factors held constant. The results are mostly unit less number as the calculation makes the use of proportionate changes. It also does not rely on the units in which the price and quantity are expressed (Thimmapuram Kim, 2013). In other words, P1 = Initial price per pack of cigarettes Q1 = Total packs of cigarettes that are sold at price P1 P2 = New price per pack of cigarettes Q2 = Total packs of cigarettes that are sold at price P2 As a result, the price elasticity of demand for cigarettes will be: Price Elasticity of Demand = In the case of tobacco products, the elasticity of price is mostly less than 1 and the demand for tobacco is price inelastic (Coglianese et al., 2016). It indicates that when price rises, the consumption of tobacco decreases by a less significant percentage as compared to increase in price. A price of -0.4 illustrates the fact that when price rises by 10 percent, demand decreases by 4 percent in a rational period of time that facilitates the individuals to adjust that tobacco use behaviour. In other words, Ed = 0 that is also referred to as perfectly inelastic. On the other hand, the demand for pizza tends to be elastic. The PED of the pizza indicates that a negligible change in price leads to an enormous increase in the demand for pizza. In this case, E = 1 where the product has unitary elastic demand under which the total revenue is not affected by negligible changes in price. In order to make more inelastic, the pizza company are likely to market more healthy and required fast foo d by introducing new products (Koh, Lee Choi, 2013). Gasoline has a relatively inelastic demand because; changes in prices have negligible impact on demand. In other words, there are few substitutes for gasoline, and as a result, the consumption of gasoline can lead to reduction of consumption of another product. With gasoline, an individual opts for public transportation instead of driving however; that is dependent on public transportation being available. Without obtainable substitutes, the demand for gasoline is likely to remain stable (Levin, Lewis Wolak, 2016). References Coglianese, J., Davis, L. W., Kilian, L., Stock, J. H. (2016). Anticipation, tax avoidance, and the price elasticity of gasoline demand.Journal of Applied Econometrics. Koh, Y., Lee, S., Choi, C. (2013). The income elasticity of demand and firm performance of US restaurant companies by restaurant type during recessions.Tourism Economics,19(4), 855-881. Lao, L., Ellis, M., Christofides, P. D. (2014). Smart manufacturing: Handling preventive actuator maintenance and economics using model predictive control.AIChE Journal,60(6), 2179-2196. Levin, L., Lewis, M. S., Wolak, F. A. (2016).High frequency evidence on the demand for gasoline(No. w22345). National Bureau of Economic Research. Rabin, M. (2013). An approach to incorporating psychology into economics.The American Economic Review,103(3), 617-622. Thimmapuram, P. R., Kim, J. (2013). Consumers' price elasticity of demand modeling with economic effects on electricity markets using an agent-based model.IEEE Transactions on Smart Grid,4(1), 390-397. Varian, H. R. (2016). How to build an economic model in your spare time.The American Economist,61(1), 81-90.

monday2 Essays - Metropolitan Division, New York Islanders

Europeans and Pacific Islanders had a differing lifestyle when growing up that had a major influence on how and why they navigated the way in which they did. For once instance, the Pacific Islanders learned from a small age to be more curious and explore the nature around them. Europeans were living a more civilized life, so the children were not encouraged to explore nature like the Pacific Islanders were. Beginning at a young age, like 6 or 7, the Islanders would be taken on canoe rides and they were free to explore the islands and the lands that surrounded their village. Another reason for Pacific Islanders being better navigators is that they combine traditional knowledge with more personal and intimate knowledge. Europeans were relying solely on traditional knowledge for traveling. For instance, they most relied on a compass and stars to know if they were on the right track. An example of this personal knowledge is how a boat may change the way it is sailing because of how the c urrent changes. They would also note how the sky would change different colors and how to use that to detect reefs and other obstacles in it and how to read the sky. The Pacific Islanders are also more naturally experienced in traveling especially across sea. Some of that knowledge is not something that can be acquired in a traditional setting. A person still has to combine the traditional knowledge with personal experience to fully succeed. The navigators also have to have certain characteristics like keen eyes. The Pacific Islanders are taught to sometimes ignore visual cues because there will be more significant evidence such as stars or the wave patterns. These clues are difficult for a novice to pick up. One island navigator says "he would sometimes retire to the hut on his canoe's outrigger platform, where he could lie down and without distraction more readily direct the helmsman onto the proper course by analysing the roll and pitch of the vessel at it corkscrewed over the wa ves." The last reason is the way the Islanders are taught. The students are taught by a senior navigator who first tries to filter his massive amount of knowledge to the students. They first sit together and try to make little diagrams with pebbles on the mats. The pebbles represents stars so at a young age. The students cannot fully continue in their learning until they start with any island in the known ocean and name off the stars both from going to the island and returning from the island. This gives the students the ability to see the patterns relative to the stars, islands, and reefs so if they can pick up on the pattern they can travel anywhere.

Presidential Election of 1836 essays

Presidential Election of 1836 essays The presidential election of 1836 is often overlooked in the matter of importance of United States elections. Common opinion is that it was an insignificant election that was a runaway by the Democrats because the Whigs could not agree on a candidate. However, the election was important in the fact that there was once again a two party system. The election was not as convincing a victory for the Democrats as is popularly held. The Democrats and Whigs each faced various challenges on the road to the election of 1836. Andrew Jackson and the Jacksonian Democratic Republicans enjoyed dominating victories in both the 1828 and 1832 elections, but there was uncertainty heading into the election of 1836. Many former Democrats had left the party for various reasons; Jackson had disillusioned some by the extensive powers he used while in office, while others feared Martin Van Buren, former Vice-president and the apparent heir to Jackson. Stunned when the legislature of his own state of Tennessee decided to nominate favorite son Senator Hugh Lawson White in January 1835, he {Jackson} called for a Democratic convention before more states were lost, (5, 57.) Jackson wanted to unite the Democratic party behind the man that he saw as the future of the party, Van Buren. Many factors now would play against Van Buren. He had trouble within his party as the vice-presidential nomination was very close and the man who was defeated, Senator William C. Rives of Virginia and his supporters were angered by their loss. Van Buren personally wrote Rives to explain the need for balance on their ticket and to urge him to join in and support the Democratic party. Van Buren also had to stave off personal attacks including accusations of being an abolitionist. These charges were unfounded; as in earlier campaigns, Van Buren was too intent on keeping the support of the southern planters to say anything about slavery. To reassure his ...

Facts About Canadas Geography, History, and Politics

Facts About Canada's Geography, History, and Politics Canada is the worlds second largest country by area but its population, at slightly less than that of the state of California, is small by comparison. Canadas largest cities are Toronto, Montreal, Vancouver, Ottawa, and Calgary. Even with its small population, Canada plays a large role in the worlds economy and is one of the largest trading partners of the United States. Quick Facts About Canada Population: 37.2 million (2018 estimate)Capital: Ottawa, OntarioArea: 3,855,085 square miles (9,984,670 sq km)Bordering Country: The United StatesCoastline: 125,567 miles (202,080 km) History of Canada The first people to live in Canada were the Inuit and First Nation Peoples. The first Europeans to reach the country were likely the Vikings and it is believed that Norse explorer Leif Eriksson led them to the coast of Labrador or Nova Scotia in 1000 CE. European settlement did not begin in Canada until the 1500s. In 1534, French explorer Jacques Cartier discovered the St. Lawrence River while searching for fur and shortly thereafter, he claimed Canada for France. The French began to settle there in 1541 but an official settlement was not established until 1604. That settlement, called Port Royal, was located in what is now Nova Scotia. In addition to the French, the English also began exploring Canada for its fur and fish trade and in 1670 established the Hudsons Bay Company. In 1713, a conflict developed between the English and French and the English won control of Newfoundland, Nova Scotia, and Hudson Bay. The Seven Year’s War, in which England sought to gain more control of the country, then began in 1756. That war ended in 1763 and England was given full control of  Canada with the Treaty of Paris. In the years after the Treaty of Paris, English colonists flocked to Canada from England and the United States. In 1849, Canada was given the right to self-government and the country of Canada was officially established in 1867. It was comprised of Upper Canada (the area that became Ontario), Lower Canada (the area that became Quebec), Nova Scotia and New Brunswick. In 1869, Canada continued to grow when  it bought land from the Hudson’s Bay Company. This land was later divided into different provinces, one of which was Manitoba. It joined  Canada in 1870 followed by British Columbia in 1871 and Prince Edward Island in 1873. The country then grew again in 1901 when Alberta and Saskatchewan joined Canada. It remained this size until 1949 when Newfoundland became the tenth province. Languages in Canada Because of the long history of conflict between the English and French in Canada, a division between the two still exists in the country’s languages today. In Quebec the official language at the provincial level is French and there have been several Francophone initiatives to ensure that the language remains prominent there. In addition, there have been numerous initiatives for secession. The most recent was in 1995 but it failed by a margin of 50.6 to 49.4. There are also some French-speaking communities in other portions of Canada, mostly on the east coast, but the majority of the rest of the country speaks English. At the federal level, however, the country is officially bilingual. Canadas Government Canada is a constitutional monarchy with a parliamentary democracy and federation. It has three branches of government. The first is the executive, which consists of the head of state, who is represented by a governor general, and the prime minister, who is considered the head of government. The second branch is the legislative, a bicameral parliament consisting of the Senate and House of Commons. The third branch is made up of the Supreme Court. Industry and Land Use in Canada Canada’s industry and land use vary based on region. The eastern portion of the country is the most industrialized but Vancouver, British Columbia, a major seaport, and Calgary, Alberta are some western cities that are highly industrialized as well. Alberta also produces 75 percent of Canada’s oil and is important for coal and natural gas. Canada’s resources include nickel (mainly from Ontario), zinc, potash, uranium, sulfur, asbestos, aluminum, and copper. Hydroelectric power and pulp and paper industries are also important. In addition, agriculture and ranching play a significant role in the Prairie Provinces (Alberta, Saskatchewan, and Manitoba) and several parts of the rest of the country. Canadas Geography and Climate Much of Canadas topography consists of gently rolling hills with rock outcrops because the Canadian Shield, an ancient region with some of the worlds oldest known rocks, covers almost half of the country. The southern portions of the Shield are covered with boreal forests while the northern parts are tundra because it is too far north for trees. To the west of the Canadian Shield are the central plains, or prairies. The southern plains are mostly grass and the north is forested. This area is also dotted with hundreds of lakes because of depressions in the land caused by the last glaciation. Farther west is the rugged Canadian Cordillera stretching from the Yukon Territory into British Columbia and Alberta. Canadas climate varies with location but the country is classified as being temperate in the south to arctic in the north. Winters, however, are normally long and harsh in most of the country. More Facts About Canada Nearly 90 percent of Canadians live within 99 miles of the U.S. border (because of harsh weather and the expense of building on permafrost  in the north).The Trans-Canada Highway is the longest national highway in the world at 4,725 miles (7,604 km). Which U.S. States Border Canada? The United States is the only country that borders Canada. The majority of Canadas southern border runs straight along the 49th parallel (49 degrees north latitude), while the border along and east of the Great Lakes is jagged. 13 U.S. states share a border with Canada: AlaskaIdahoMaineMichiganMinnesotaMontanaNew HampshireNew YorkNorth DakotaOhioPennsylvaniaVermontWashington Sources The World Factbook: Canada. Central Intelligence Agency. 21 April 2010.â€Å"Canada.†Ã‚  Infoplease.Statistics Canada. â€Å"Canadas Population Estimates, Third Quarter 2018.† 20 Dec. 2018.â€Å"Canada.†Ã‚  U.S. Department of State. Feb. 2010

The Pros and Cons of the Implementation of Fat Tax in the UK Essay

The Pros and Cons of the Implementation of Fat Tax in the UK - Essay Example This essay discusses that the United Kingdom is becoming ‘fat’. According to the National Health Services (NHS), obesity is one of the biggest problems confronting UK in the 21st century; obesity causes several diseases or health problems. As this problem is growing, there are many attempts to control it. There is a suggestion in the UK that a tax on junk food is the only solution to mitigate this problem. This essay critically evaluates the arguments for and against such proposal. People who support ‘fat tax’ argue that this proposal is likely to be effective because this strategy has been used to alcohol and cigarettes quite successfully. According to Jofre, the UK is considered to be the ‘fattest’ nation in Europe. In line with this, the rate of obesity in the UK is growing steadily, and time is short, which implies that ‘fat tax’ could be the perfect solution for obesity. For instance, Denmark is one of the slimmest countries in Europe because it implemented ‘fat tax’. It is also argued that ‘fat tax’ has an impact on health for it is widely known that sugar and fat are the main reason for obesity. Thus, the basis for the proposal becomes obvious. As stated by Jofre, if the public cannot take care of their health, then the government is obliged to take action. In contrast, people who are against this proposal believe that it is their choice, and not the responsibility of the government. But what are the real advantages and disadvantages of implementing ‘fat tax’ in the UK? An obvious advantage of ‘fat tax’ is the revenue it could generate. ‘Fat tax’ would probably have to be quite large so as to make a difference on food preference, producing additional revenues (Leicester & Windmeijer 2004). Such revenues could be used for obesity prevention and treatment agendas, or to fund the promotion of nutritious foods. There is logical argument for th e possible success of implementing ‘fat tax’ in order to lessen consumption of unhealthy foods. One of the main factors affecting food preference is price, together with ease, quality, and taste, and, to a lesser degree, health (Jofre 2010). ‘Fat tax’ has been proven to be successful in Denmark. However, implementing ‘fat tax’ is difficult. It is hard to determine what foods should be taxed. However, even though difficult to implement, Denmark, and other countries, have shown success in adopting ‘fat tax’. This proposal is disapproved of by other people for wrongly troubling the poor, for poor people consume higher quantities of junk foods and would hence be held back by ‘fat tax’ (Leicester & Windmeijer 2004). Yet, poor people may profit as well since price is more precious to poor people in choosing foods to eat, and thus ‘fat tax’ may result in major change in consumption behaviour for poor people in co mparison with rich ones who can buy nutritious foods. Especially, nutritious food decisions would have to be cheap and easy to get to. If not, poor people, who remain incapable of buying nutritious foods, will either be pushed to starve or shell out more to sustain a harmful diet. If obesity is a real major problem in the UK, it is more helpful to think of other ways, since the ‘fat tax’ proposal looks weak. In particular, ‘fat taxes’ that financially support obesity prevention and treatment agendas, and complaints against food businesses, appear quite financially advantageous for the individuals supporting them, such as attorneys and public health advocates, without essentially solving the obesity crisis (Press Association 2011). What’s more, a lot of people eat wisely, so why should they be burdened of the taxes intended to discipline irresponsible consumers? And there are no sure proof that obesity is caused by the failure of food businesses to in form consumers that hamburgers and ice creams are fatty foods. It appears that the most